{"id":7825,"date":"2020-06-29T14:23:20","date_gmt":"2020-06-29T14:23:20","guid":{"rendered":"https:\/\/www.content-management-institute.com\/home-corporate\/themen\/product-information-management\/"},"modified":"2021-01-26T11:25:53","modified_gmt":"2021-01-26T10:25:53","slug":"product-information-management","status":"publish","type":"page","link":"https:\/\/www.content-management-institute.com\/en\/home-corporate\/themen\/product-information-management\/","title":{"rendered":"Product Information Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p>Any company that wants to present, market and sell products digitally cannot avoid preparing its product data in a structured way. This is the only way to be able to play out the right information in the right channels, a basic prerequisite for a good customer experience. The goal of a good PIM is to provide form-neutral product data for all relevant channels. This can be done on the website, in catalogs or brochures as well as online stores, and the product data must then be played out differently for different channels.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>It is important for success to select the right Product Information Management (PIM) system. There are a few basic conditions to consider.<\/p>\r\n<p><!-- \/wp:post-content -->\u00a0<\/p>\r\n<!-- wp:heading -->\r\n<h2>The 5 steps of PIM evaluation<\/h2>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph \/-->[\/vc_column_text][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]\r\n            <div class=\"kd-process-steps process_five_elem process-number-template \">\r\n                <ul>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span style=\"color: #dd9933;\">1<\/span><\/div><div class=\"pss-img-area\"><div class=\"process-icon\"><i class=\"iconsmind-Arrow-Squiggly fa\" style=\" \"><\/i><\/div><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Evaluating your own processes<\/h5>\r\n                            <p ><\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span >2<\/span><\/div><div class=\"pss-img-area\"><div class=\"process-icon\"><i class=\"iconsmind-Business-ManWoman fa\" style=\" \"><\/i><\/div><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Defining the responsible players<\/h5>\r\n                            <p ><\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span >3<\/span><\/div><div class=\"pss-img-area\"><div class=\"process-icon\"><i class=\"iconsmind-Hammer fa\" style=\" \"><\/i><\/div><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Provide the necessary resources<\/h5>\r\n                            <p ><\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span >4<\/span><\/div><div class=\"pss-img-area\"><div class=\"process-icon\"><i class=\"iconsmind-Line-Chart4 fa\" style=\" \"><\/i><\/div><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Determine costs, Evaluate service provider<\/h5>\r\n                            <p ><\/p><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span >5<\/span><\/div><div class=\"pss-img-area\"><div class=\"process-icon\"><i class=\"iconsmind-Arrow-Join fa\" style=\" \"><\/i><\/div><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Harmonize data and processes<\/h5>\r\n                            <p ><\/p><\/div>\r\n                    <\/div>\r\n                <\/li><\/ul>\r\n            <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"kd-divider double_dotted divider_full_width \">\n                <div class=\"divider-line\" style=\"border-color:\"><\/div>\n            <\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1611656715523{padding-bottom: 100px !important;}&#8221;]<\/p>\r\n<h2>Our procedure<\/h2>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\r\n            <div class=\"kd-process-steps process_three_elem process-checkbox-template \">\r\n                <ul>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span >1<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Requirements elicitation<\/h5>\r\n                            <p >What are your PIM requirements?<\/p><a href=\"https:\/\/www.content-management-institute.com\/home-corporate\/services\/requirements elicitation\/title\" class=\"tt_button  \"  target=\"_self\" title=\"\">More information<\/a><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span >2<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Specialist conception<\/h5>\r\n                            <p >In a requirements specification, we work out the requirements for the new system together with you.<\/p><a href=\"https:\/\/www.content-management-institute.com\/home-corporate\/services\/specialized\/concept\/title\" class=\"tt_button  \"  target=\"_self\" title=\"\">More information<\/a><\/div>\r\n                    <\/div>\r\n                <\/li>\r\n                <li class=\"pss-item\" >\r\n                    <div class=\"pss-container  \" ><div class=\"pss-step-number\"><span >3<\/span><\/div><div class=\"pss-text-area\">\r\n                            <h5 >Evaluation<\/h5>\r\n                            <p >Through final vendor evaluation, we find the right PIM for your business.<\/p><a href=\"https:\/\/www.content-management-institute.com\/home-corporate\/services\/evaluation\/title\" class=\"tt_button  \"  target=\"_self\" title=\"\">More information<\/a><\/div>\r\n                    <\/div>\r\n                <\/li><\/ul>\r\n            <\/div>[\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Any company that wants to present, market and sell products digitally cannot avoid preparing its product data in a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7827,"parent":7807,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7825","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/pages\/7825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/comments?post=7825"}],"version-history":[{"count":3,"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/pages\/7825\/revisions"}],"predecessor-version":[{"id":7911,"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/pages\/7825\/revisions\/7911"}],"up":[{"embeddable":true,"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/pages\/7807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/media\/7827"}],"wp:attachment":[{"href":"https:\/\/www.content-management-institute.com\/en\/wp-json\/wp\/v2\/media?parent=7825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}