Any company that wants to present, market and sell products digitally cannot avoid preparing its product data in a structured way. This is the only way to be able to play out the right information in the right channels, a basic prerequisite for a good customer experience. The goal of a good PIM is to provide form-neutral product data for all relevant channels. This can be done on the website, in catalogs or brochures as well as online stores, and the product data must then be played out differently for different channels.
It is important for success to select the right Product Information Management (PIM) system. There are a few basic conditions to consider.
The 5 steps of PIM evaluation
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Evaluating your own processes
- 2
Defining the responsible players
- 3
Provide the necessary resources
- 4
Determine costs, Evaluate service provider
- 5
Harmonize data and processes
Our procedure
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Specialist conception
In a requirements specification, we work out the requirements for the new system together with you.
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